Friday, August 27, 2010

US Open, Huntington Beach -Action Sports Driven!

Recently, we were given a chance to see the creative end of these amazing companies as well as get a chance to meet some of the designers who also are part of the design inspiration for the Nike umbrella of labels. Their design motto is "function first" instead of what you might expect "fashion first."

One thing that really amazed me was the attention to detail each division made to their products. From original artwork in the sole of Converse tennis shoe to fabric that had been created especially for the
Hurley women's swim line to protect them from the sun.

We then were off to watch "Walk The Walk", a fashion show put on from high schools across the country and judged by a panel form Hurley and celebrities.

After an amazing day at Hurley, Nike Hotel, Interviewing Nike 6.0 professional skaters and surfers we spent the evening with Nike around a fire watching the sunset, eating fish tacos, talking to pro surfer Rob Machado (photo of me with him) and listening to Good Old War.






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