Thursday, October 21, 2010

Ohh noo! I just noticed I didn't post FNO-New York

Better late then never, I always say. NY Fashion Night out was filledwith Zac Posen greeting at Saks, Rachel Zoe ringing in the night in SoHo and lots of fabulous street fashion. One theme for the night was champagne at every stop, live models in store windows, DJs at every venue (Cavilli did it best) and decked out gift bags.
Good times with my NY gals and looking forward to the next FNO New York Style. Cheers to all!
Cheers to fashion adventures!
Wendy Bendoni

Monday, October 4, 2010

Street Fashion by Wendy Bendoni

There is only one place in the world any fashionista truly wants to be, and that's in New York for Fashion Week.

This year, the talk at the pre-show was about wall-street boyfriend jackets, leather goth wedges, the"little red dress" and gangster trousers. In LA, I found Fred Segal is the best one stop shop or Lisa Kline on Robertson. If I am in a pinch, I also find American Rag has both high-end options and bargain prices.

Who I followed to get more insider news while in NY: New York fashion week Refinery29.

The following pictures I shot while on assignment for my company

Sorry for the delay on my posts but working hard on SnapFashun's website launch and new fashion software. Enjoy the photos and get shopping for your new wardrobe.

Wendy Bendoni

Friday, August 27, 2010

US Open, Huntington Beach -Action Sports Driven!

Recently, we were given a chance to see the creative end of these amazing companies as well as get a chance to meet some of the designers who also are part of the design inspiration for the Nike umbrella of labels. Their design motto is "function first" instead of what you might expect "fashion first."

One thing that really amazed me was the attention to detail each division made to their products. From original artwork in the sole of Converse tennis shoe to fabric that had been created especially for the
Hurley women's swim line to protect them from the sun.

We then were off to watch "Walk The Walk", a fashion show put on from high schools across the country and judged by a panel form Hurley and celebrities.

After an amazing day at Hurley, Nike Hotel, Interviewing Nike 6.0 professional skaters and surfers we spent the evening with Nike around a fire watching the sunset, eating fish tacos, talking to pro surfer Rob Machado (photo of me with him) and listening to Good Old War.

Thursday, August 26, 2010

LACMA's recent events have been very inspiring and original. Their fourteenth annual Muse 'til Midnight took place on August 21. The purpose of this event was to celebrate two of their exhibitions, "Manly Pursuits: The Sporting Images of Thomas Eakins" and "Catherine Opie: Figure and Landscape." Manly Pursuits can be viewed until Octber 17. To learn more about these exhibitions, visit LACMA's website.

The second Act at LACMA on the 17th was titled The Steampunk Saloon. Steampunk is inspired with a twist of Duane Michals. As seen below, steampunk fashion consists of goggles, full skirts, corsets, and top hats. Many of the guests who attended belong to the League of Steam. You can check them out at their website.

New York Moment at LA's Fashion Art Walk

One thing Los Angeles needs is more local support. "Fashion Is Art" event combines fashion with artwork (photographers, painters, designers). These events give local artists a platform to share with others their amazing visions. To hear about the next Art Walk this Sept, you can befriend them on facebook.

Scott Rhea, director and photographer, was one of the amazing artists featured at the gallery. Scott's gorgeous photos are surprisingly taken underwater. His originality draws you in and makes you wonder how he creates such photographs. You can see all of his work and how he does it on his website. Other great artists who were featured on the 12th were Sondra Stocker, Pascal Demeester, and Catherine Asanov.

Scott Rhea and I

Saturday, August 21, 2010

Which Fashion Career Is Right For You?

Which Fashion Career Is Right For You?
Article By Cheryl Wischhover

Even if you’ve never done a sketch or sewn a button, you can have a career in fashion. Being a designer is obviously one of the most visible roles you can have in the industry, but talent and skill are required (don’t tell that to all the reality starlets trying launching clothing lines).

It’s a huge industry and there are a multitude of jobs available; you can find one to suit your temperament and talents. Here are a few suggestions and ideas for getting started (and keep in mind this is more of an overview than a comprehensive list):

Fashion Merchandising/Sales and Marketing: This is where design and business intersect. Designers ultimately need to get their product to the market. Merchandisers track and monitor fashion trends and consumer trends. A head for numbers and a ton of creativity are non-negotiable.

There are many options that fall under the “Merchandising” umbrella. Retail management is one. Lauren thinks this is an under-appreciated career path. You can make really decent money and get firsthand knowledge of a multitude of brands, marketing strategies, and how to manage people.

Buying is another route. This will require some years of experience on a retail floor and as a buyer’s assistant. I have a friend who started out selling shoes at Nordstorm in college and is now a jewelry buyer for them. Find a niche you love and learn everything about it.

Have an artsy, creative mind? Advertising, either on the corporate or retail side, might be for you. Advertising, in this age of quick media consumption, is the juggernaut that never stops. You can work at a corporate level (think of all the different brands that Gap and Limited Inc. own) or the retail level. (How does Macy’s move all those cosmetics?)

There are several fashion schools that offer Fashion Merchandising degrees–FIT in NYC is one–but a general business degree, retail experience, and carefully chosen internships can set you on the right path.

Production Management: This is front line of fashion. Production managers are responsible for getting textiles and clothing made at the manufacturing level. They work with suppliers and retailers to make sure a quality production.

This field has potential to be an exciting and challenging. This weekend the New York Times reported about a growing movement towards “zero waste” production, where very little material goes unused. It’s a design as well as manufacturing challenge.

Everyone is interested in the magic formula of getting clothes produced cheaply but with a certain level of quality. The green movement is showing no signs of stopping, which adds another layer of challenge.

The decisions made at the production level can have long-reaching economic implications. The movement to keep these production in the US–like the grassroots efforts to sustain NYC’s Garment Center–is huge now.

Some fashion schools offer Production Management as a degree option. The job requires some business training and you should have a fascination with how things are made.

Visual Presentation/Styling: These are two separate though potentially overlapping professions. As far as styling, I don’t think I can articulate it any better than Sally Lyndley has just done. With the celebrity status of stylists like Rachel Zoe, it’s definitely a profession that is on the rise in terms of visibility. A degree isn’t totally necessary, but again, having some understanding of numbers, business, and communications is essential. And internships and networking are probably more important in styling than in the other professions.

Simon Doonan is, of course, the godfather (or fairy godmother) of visual presentation. Are you theatrical? Good with props? Creative? Welcome to your new career. Store windows are only one of many options for visual presentation. Museum exhibits, fashion shows, and showrooms all use this technique. The FIT degree description characterizes the profession perfectly: “They are storytellers in three dimensions, creating environments that inspire, inform, and persuade.” There are specialty degrees at art and fashion schools specifically for visual presentation.

Public Relations: PR is the middle man between a product and a retailer or consumer. PR reps are in charge of keeping a brand’s image squeaky clean and making sure people are talking about it. Their job is to make a brand seem appealing. A charming and friendly personality is an absolute must in this field. I adore most PR reps I’ve met because they seem absolutely and genuinely enthusiastic about their clients. It’s infectious, which is exactly the reaction you want to elicit. A degree in communications, marketing, or business–along with the all-important internships–will get you there.

Fashion Journalist: Love to write and love fashion? The opportunities to report and weigh in on what’s happening in the world of fashion have never been greater. Magazines are expanding their online presence and hiring bloggers to report up-to-the minute news. You can also write for e-commerce sites, PR firms, or trade publications.

But first and foremost you need to be a good writer. Consider a journalism or creative writing program, but at the very least take writing courses. I can tell you firsthand that the feedback you get from instructors is invaluable and can really up your game.

Write constantly. Blog for EVERYONE. Get clips however you can. Prove that you know the industry. You’ll need research and interviewing skills and you’ll need to network. Another thing I’ve learned is that the more “experts” you know in the industry, the easier your job of reporting will be.

Still unsure of which direction to take? Here are some easy things to do: Work in retail. Read industry publications–spring for a WWD subscription. Know the players in the industry. Read all the magazines and blogs. Shop! See what’s in the stores. Notice how online retailers market and sell things. Maybe something will inspire you.

Now go get yourself a career.